Another view on electric cars
Following up on an earlier post, here’s another insightful challenge to the mythology of electric cars.
Considering the batteries we have today, and the trajectory of the technological development, I am pessimistic about the viability of a mass market for battery electric cars in the near to mid-term.
Our current battery technology simple does not provide the cost, durability and energy storage attributes that allow for the development of mass-market products. We can get around some of these issues with niche products or schemes like battery leasing, or subsidizing the products but none of these are solutions for the mass market.
Within Toyota, we’re working on a niche electric vehicle. At the North American International Auto Show in Detroit this year [2009], we showed a concept of what our current thinking is. A small, city car with relatively limited range, that’s reasonably affordable, targeted at non-traditional markets. But it’s not intended to be a mass-market car. We’re looking at sales volumes of thousands not millions. To produce an electric vehicle that’s truly intended for a mass market, a replacement for your current gasoline car, we’re going to need a battery chemistry that isn’t currently available.
Now, some readers might yet suspect that the person quoted is a shill of the oil industry. In fact, the statement is from Bill Reinert, one of the designers of the ultimate “green” icon: the Toyota Prius.
Image: Wikimedia Commons


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