Capitalism’s greatest salesman

Here’s an unpublished letter ARC’s Yaron Brook sent to the Wall Street Journal in response to an op-ed by Heather Wilhelm:
Dear Editor,
After indulging in a truly dazzling series of ad hominem attacks on philosopher Ayn Rand, Heather Wilhelm does manage to raise one important issue: she asserts that Rand, whose books continue to sell in the hundreds of thousands a year, is not an effective salesman for capitalism. Whereas Rand is allegedly “elitist, cold and laser-focused on the supermen and superwomen of the world,” Wilhelm claims that what capitalism truly needs is an explanation of “how everyone, especially society’s neediest” benefit from economic liberty. That claim betrays an appalling ignorance of history.
Capitalism’s defenders have appealed to its beneficent effects since its inception. Accepting the conventional view that service to the needy is the essence of morality, they have downplayed and denied the essence of capitalism: the profit motive and the unrestricted pursuit of rational self-interest. This approach hasn’t worked. So long as even the free market’s defenders feel guilty and embarrassed by capitalism’s selfish nature, any attempt to reverse the anticapitalist trend is hopeless. Who is going to believe that vice is the path to the good?
What Rand offers is a radical alternative—a proper, moral defense of capitalism’s essence.
Rand argued that the proper standard of morality is the objective requirements of human life. She argued that human life requires productive achievement, and that the noblest act of moral virtue is using one’s mind to create life-sustaining values. She argued that profit is moral because it enriches the individual who achieves it—that someone like Bill Gates deserves the highest moral praise, not for giving away his wealth, but for creating it. Thus Rand advocated capitalism precisely because it is the only system that rewards the profit motive and respects the individual’s right to act on his own judgment in the pursuit of his own life and happiness. And yes, that includes not only the most intelligent and successful, but every individual committed to making his life the best life it can be. Capitalism is good, Rand argued, because selfishness, correctly understood, is a virtue.
Wilhelm’s views aside, Rand continues to be the greatest salesman capitalism has ever had. It’s not hard to discern why: whereas the rest of the world looked at capitalism and saw the hollow pursuit of material gain, Rand saw man the hero free to seek his highest values.

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