Apple vs. Adobe: competition or war?
I originally started this post by writing: “Apple and Adobe are at war.” But they’re not—not yet, anyway. At this point—as long as antitrust authorities stay out of the way—Apple and Adobe are engaged in economic competition, not war.
The disagreement between the two companies centers on the place of Adobe’s Flash technology on Apple’s mobile products such as the iPhone, iPod, and iPad.
Much of the Internet’s video was created with Adobe’s proprietary Flash software, but those videos won’t play on Apple’s mobile products. Why? Because Apple refuses to allow Flash and has effectively barred developers from creating “apps” using Adobe’s software. CEO Steve Jobs has a 1,671-word explanation of Apple’s policy here. It’s filled with evidence that keeping Apple’s products Flash-free will enhance operational speed, battery life, security, and error-free functionality. Adobe disagrees.
Putting the technicalities aside, my point is this: It’s Apple’s prerogative to set the terms for software development on Apple’s own products. Disagreements among competitors are settled on the free market by persuading individual customers that a particular product will satisfy their own needs. Over time, technologies succeed or fail accordingly. Gasoline engines win, steam engines lose. VHS tape wins, Sony Betamax tape loses. CDs win, cassette tapes lose. Some businesses make money, others go bankrupt.
Now, however, news reports indicate that a real war is about to break out between Apple and Adobe—not with guns and bombs, but with the politer kinds of physical force that government regulators wield: fines, penalties, and jail terms. Adobe, it is rumored, wants to force its way into Apple’s devices by threat of prosecution for violating America’s antitrust laws.
Will antitrust enforcement give Adobe the revenues it couldn’t earn on a free market? Stay tuned …
Image: WikiMedia Commons


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